AI Citation
An AI citation is a reference to a brand, source, or page inside an AI-generated answer, often with an attributed link.
An AI citation is a reference to a brand, source, or page that an AI assistant includes inside a generated answer, frequently with an attributed link. It is the AI-era equivalent of a ranked result: the moment a brand becomes visible to the user.
Earning citations depends on being part of the model's retrieval set and on offering passages that are clear, factual, and easy to attribute. Tracking which queries cite a brand, and which cite competitors, is the core measurement of AI visibility.
Key points
- ▸A reference to a brand or page inside an AI answer
- ▸Often includes an attributed source link
- ▸The AI-era unit of search visibility