AI Share of Voice

AI Share of Voice is the proportion of AI answers in a topic where your brand is cited, relative to competitors.

AI Share of Voice is the proportion of AI-generated answers within a topic or prompt set where a brand is cited, measured relative to competitors. It reframes 'ranking' as a share of the citations an engine gives across many queries.

Tracking it over time, per platform, reveals where a brand is winning or losing AI visibility and which competitors dominate specific questions. It turns scattered AI citations into a comparable, trendable competitive metric.

Key points

  • Share of AI answers that cite your brand vs competitors
  • Measured across a prompt set, per platform, over time
  • Turns citations into a competitive, trendable metric